Company Profile
"Entrepreneurship is aptly defined as the unity of the power of ideas, as built upon the foundation of Filipino ingenuity, resourcefulness and resiliency."
Franchising is the practice of using another firm's successful business model. The word 'franchise' is of Anglo-French derivation - from franc- meaning free, and is used both as a noun and as a (transitive) verb. For the franchisor, the franchise is an alternative to building 'chain stores' to distribute goods and avoid investment and liability over a chain. The franchisor's success is the success of the franchisees. The franchisee is said to have a greater incentive than a direct employee because he or she has a direct stake in the business.
Bright Shope, under GOLDBIZZ Enterprise a registered company operating under business laws of the Philippines, promoting entrepreneurship to the Filipino people by encouraging them to set-up their business through small-medium and large scale franchise business. The company concepts range from food industry, services industry and consultancy.
Owners are long term franchise operators; experienced in advertising, marketing, training, research and development who have dedicated their time and commitment to investing individuals discover the business that will suit their personality and provide for their needs. Still in the normal ups and downs of every business, owners are still open for new ideas and concepts that they have gained through the years of service and still ready for new discoveries that life can bring.
Bright Shope is a response as a truthful and committed franchising business taking care of their franchisees' investment through prompt services and profitable business; Serving clean, delicious and budget friendly meals to the highly growing demands of the consumers; and create brands that have long term plans of services to be enjoyed by people of all ages by the years to come.
Franchise Unlimited
1.1 Mission
Our primary focus is to work closely with clients and help them succeed in setting and meeting their goals. We offer total support and a commitment to communicate our concepts and systems in a strategic, creative, and cost-effective manner.
SMART offers small business owners, managers and entrepreneurs a reliable, high-quality resource for business concept, professional coaching and management development on both a local and national scale.
Its mission is to help clients develop the strategy, motivation and accountability required to succeed in their business and personal lives. The company sees each contract as an agreement not between a business and its customers, but between partners who wish to create a close and mutually beneficial long-term relationship.
This will help to provide greater long-term profits through referrals and repeat business. SMART must also be able to maintain financial balance, charging a high value for its services, and delivering an even higher value to its clients.
Franchising is the practice of using another firm's successful business model. The word 'franchise' is of Anglo-French derivation - from franc- meaning free, and is used both as a noun and as a (transitive) verb. For the franchisor, the franchise is an alternative to building 'chain stores' to distribute goods and avoid investment and liability over a chain. The franchisor's success is the success of the franchisees. The franchisee is said to have a greater incentive than a direct employee because he or she has a direct stake in the business.
Bright Shope, under GOLDBIZZ Enterprise a registered company operating under business laws of the Philippines, promoting entrepreneurship to the Filipino people by encouraging them to set-up their business through small-medium and large scale franchise business. The company concepts range from food industry, services industry and consultancy.
Owners are long term franchise operators; experienced in advertising, marketing, training, research and development who have dedicated their time and commitment to investing individuals discover the business that will suit their personality and provide for their needs. Still in the normal ups and downs of every business, owners are still open for new ideas and concepts that they have gained through the years of service and still ready for new discoveries that life can bring.
Bright Shope is a response as a truthful and committed franchising business taking care of their franchisees' investment through prompt services and profitable business; Serving clean, delicious and budget friendly meals to the highly growing demands of the consumers; and create brands that have long term plans of services to be enjoyed by people of all ages by the years to come.
Franchise Unlimited
1.1 Mission
Our primary focus is to work closely with clients and help them succeed in setting and meeting their goals. We offer total support and a commitment to communicate our concepts and systems in a strategic, creative, and cost-effective manner.
SMART offers small business owners, managers and entrepreneurs a reliable, high-quality resource for business concept, professional coaching and management development on both a local and national scale.
Its mission is to help clients develop the strategy, motivation and accountability required to succeed in their business and personal lives. The company sees each contract as an agreement not between a business and its customers, but between partners who wish to create a close and mutually beneficial long-term relationship.
This will help to provide greater long-term profits through referrals and repeat business. SMART must also be able to maintain financial balance, charging a high value for its services, and delivering an even higher value to its clients.
1.2 Keys to Success
1. Have the technical expertise to minimize the learning curve for our clients and minimize their expenses.
2. Be a part of our client's business team.
3. Insure the timely launch of each client's marketing program.
4. Generate new innovative strategies for our clients that result in a high-quality and cost-effective product.
5. Along these lines the company intends to implement personal selling and direct marketing strategies to the target markets.
Our personal selling marketing strategies will rotate around keeping in touch with investment and finance bodies for major
clients and word-of-mouth for more individual investors.
6. Excellence in fulfilling the promise: completely confidential, reliable, trustworthy expertise and information. This dictates that
we have the latest technology and software.
7. Uncompromising commitment to the quality of the work: that is, quality data, information and solutions.
8. Developing visibility to generate new business leads.
9. Leveraging from a single pool of expertise into multiple revenue generation
opportunities: retainer consulting, project consulting, market research, and market research published reports.
10. Successful niche marketing: we intend to find and target the quality-conscious customer in the right channels, making sure
that the customer will find us through aggressive marketing.
11. Timeous response to clients orders: we cannot afford to delay the client's order for whatever reason as this will have a
negative bearing on our image and reputation, including future business. We need to be continually communicating with the
client.
12. Marketing know-how: in an increasingly competitive market there is need to aggressively market our business and the
services we provide so as to be continuously at the top of our prospective and current clients minds.
13. Entrepreneurial Flair: market volatility and increasing duplication of business ideas advocates that we continuously keep
abreast of new trends and our competitors.
1. Have the technical expertise to minimize the learning curve for our clients and minimize their expenses.
2. Be a part of our client's business team.
3. Insure the timely launch of each client's marketing program.
4. Generate new innovative strategies for our clients that result in a high-quality and cost-effective product.
5. Along these lines the company intends to implement personal selling and direct marketing strategies to the target markets.
Our personal selling marketing strategies will rotate around keeping in touch with investment and finance bodies for major
clients and word-of-mouth for more individual investors.
6. Excellence in fulfilling the promise: completely confidential, reliable, trustworthy expertise and information. This dictates that
we have the latest technology and software.
7. Uncompromising commitment to the quality of the work: that is, quality data, information and solutions.
8. Developing visibility to generate new business leads.
9. Leveraging from a single pool of expertise into multiple revenue generation
opportunities: retainer consulting, project consulting, market research, and market research published reports.
10. Successful niche marketing: we intend to find and target the quality-conscious customer in the right channels, making sure
that the customer will find us through aggressive marketing.
11. Timeous response to clients orders: we cannot afford to delay the client's order for whatever reason as this will have a
negative bearing on our image and reputation, including future business. We need to be continually communicating with the
client.
12. Marketing know-how: in an increasingly competitive market there is need to aggressively market our business and the
services we provide so as to be continuously at the top of our prospective and current clients minds.
13. Entrepreneurial Flair: market volatility and increasing duplication of business ideas advocates that we continuously keep
abreast of new trends and our competitors.
2.1 Company Ownership
SMART Franchise Unlimited co-owners are Joey Zapanta, Ma. Genevieve Zapanta
SMART Franchise Unlimited was established with the vision of developing the business concept that are open for franchise to uplift entrepreneurial spirit in every Filipinos. Aiming to succeed in providing opportunity to grow as an individual, develop character, build new skills, help in creating multiple revenue generation with the help of the Philippine's current economic trend. SMART focus on how to generate more "jobs" in our homeland and has made the idea of a globalization to uplift our resources, talents and ideas as Filipinos.
2.2 Start-up Summary
Smart Franchise Unlimited co-owners will invest Php 320,000. The start-up costs are primarily for development of concepts, Carts, Inclusions for the Franchise packages, Rent, marketing material and a company equipments.
Start-up Requirements
SERVICES
Smart Franchise Unlimited will offer the following services:
- Offers Franchise concept that are in the line of Food, Beverages and Services
- Development and preparation of strategic marketing plans and programs.
- Key market segment identification plans and programs.
- Design of overall advertising/public relations strategies.
- Industry trend analysis.
- Execution of marketing implementation plans and programs.
MARKET ANALYSIS SUMMARY
SMART will be focusing on a very specific part of the business market:
- Small Start-up Companies.
- Existing Small Businesses.
4.1 Market Segmentation
SMART will focus on two groups of businesses:
- Small Start-up Companies - These small start-up businesses can rarely afford to start business and build a marketing consulting services and don't have the in-house expertise to create strategic marketing plans. Their focus is always on getting a product or service out to customers. The city is growing at a rate of 10% annually and the numbers of start-ups increase each year in all the city's major industries and service areas. SMART believes that this is an underserved market segment and that they could provide an invaluable service to these target clients.
- Existing Small Businesses - These companies have already reached some limited success and are planning to expand their operations. Typically, they haven't used marketing consulting services in the past. Perhaps the success of their product or service is only hiding marketing problems in the operation that will emerge as greater pressure is placed on the company performance. Each stage of growth in a company presents challenges that can hurt its performance and success. Pioneer Consulting can provide these companies a focused marketing approach that is responsive to unique client demands, assisting them in achieving their future sales goals.
Strategy and Implementation Summary
SMART will focus on the small start-up companies and existing small businesses that need marketing consulting but heretofore could not afford outsourcing the development of strategic marketing plans.
5.1 Competitive Edge
SMART competitive advantage is twofold:
- SMART is targeting customers that the large professional marketing consulting firms don't actively pursue. There is no direct competition to SMART Franchise unlimited.
- The broad range of services that Smart can provide to its customers.
5.2 Sales Strategy
SMART sales strategy will be based on systematic person-to-person contacts with new and growing businesses. A list of potential customers has already been compiled and will serve as a launching pad for marketing the group's services.
Management Summary
SMART will be managed by project managers Joey Zapanta and Ma. Genevieve Zapanta.
Joey Zapanta known as the one of foundation of Filtrepreneur Franchise Inc now known as Pinoy Pao Express;
Ma. Genevieve Zapanta former bank employee and engage to various business from food, apparels, services, & health and wellness